The largest organization of physicians in Colorado, CMS champions health care issues that improve patient care, promote physician professional satisfaction and create healthier communities in Colorado.

CMS Strategic Goals 

Goal 1
Professional Satisfaction:
State-of-the-art advocacy will focus on member priorities to positively impact rewarding physician careers.

Goal 2
Efficient and Effective Communication:
Dynamic exchange of information with members will ensure timely action on their priorities.

Goal 3
Organizational Excellence:
Continued transformation of CMS will increase membership value and make CMS meaningful and relevant to a diverse physician population.

Strategic Plan for Diversity, Equity and Inclusion 

1 Year SMART Objective: By July 2021, CMS will have a Strategic Plan for diversity, equity and inclusion. 

Operational Plan: In order to effectively meet this Objective in a timely fashion, the following benchmarks will need to be achieved: 

  • November 2020
    • RFP for facilitator
  • January 2021
    • Selection of facilitator
    • Budget creation
  • February 2021 – April 2021
    • Stakeholder engagement
    • Meeting preparation
  • April 2021
    • Strategic Planning for Diversity, Equity and Inclusion Retreat
  • April 2021 – May 2021
    • Write Strategic Plan
    • Stakeholder feedback
  • July 2021
    • Adoption and implementation of Strategic Plan

3 Year SMART Objective: By September 2023, CMS will have implemented the Diversity, Equity and Inclusion Strategic Plan 

5 Year SMART Objective: By September 2025, CMS will have achieved the benchmarks established in the Diversity, Equity and Inclusion Strategic Plan 

Helping physicians when they need help/pandemic response

1 Year SMART Objective: CMS will help to ensure that physicians have the right to confidential counseling by July 2021. 

Operational Plan:  

  • November 2020
    • Work with DORA, CMB, Administration for potential administrative fixes
    • Continue to solicit support for a legislative fix
    • Draft legislation
  • January 2021-May 2021
    • Introduce legislation
    • Educate legislators on issue
    • Communicate with membership process and outcomes

3 Year SMART Objective: By September 2023, CMS will be recognized by physicians in Colorado as the primary source for assistance when they are in need. 

Operational Plan: 

  • Establish a baseline metric using a survey tool to determine:
    • Physician needs
    • Perception of CMS value to those needs
    • Environmental analysis of how those needs are currently met/not met
  • Create organizational structure to analyze needs vs. CMS capacity/capability.
  • Develop business model to match needs to capacity

5 Year SMART Objective: By September 2025, CMS business model to meet member needs is profitable. 


  • Retention

  • Growth

  • Increasing engagement

1 Year SMART Objective: CMS losses in membership revenue will not exceed 15% in the 2021 billing cycle. 

3 Year SMART Objective: CMS will have membership growth exceeding attrition for the 2023 billing cycle. 

5 Year SMART Objective: CMS membership will exceed 10,000 members by the end of the 2025 billing cycle. 

2021 Operational Plan: 

  • November 2020
    • Dr. Diab personal outreach to members across the state
    • Personalized communication to any/all members who choose to discontinue membership
    • Increase member engagement through open meetings
  • January 2021
    • Development of membership communication marketing plan
    • Continue in-person meetings
    • Leverage legislative agenda for large-group meetings
    • Development of hospital-based physician Section
    • Physician-based communication to non-renewing members
    • Annual membership survey
  • March 2021 – September 2021
    • Consideration of special dispensation for member hardship
    • Implementation of membership marketing plan
    • Close loop on CEJA membership discussion